Work with me
Bring my experience to your writing project
Working with a content writer
The first question many people ask is, “how quickly can you magic something up for this week’s newsletter?”
Or they’ll have a half-formed idea or an old advice and would like it wordsmithed into something valuable.
Well the (mostly) good news is that I can do that. But you’re going to need to give me a bit more to go on.
I believe that your time, and your clients’ time, is precious. So we shouldn’t waste it with waffle-words to fill a page.
I want to understand what sets your business apart, what you’re actually trying to achieve and what your clients need from you.
Then we can create something that’s valuable for your clients, and for you.
The content writing process
The actual process can vary depending on the size of the project and how often we’ve worked together before.
But to give you an idea.
Where are you trying to get to?
Trust me when I tell you that it’s easier to start with a clear plan of what we’re trying to achieve – than get any old thing down and fix it later. That way madness lies – not to mention endless rounds of frustrating rewrites.
Making sure you get exactly the content you are looking for always starts with getting a really good brief.
Generally, we start by talking through the project so I can understand who you are trying to reach and what you need to achieve, and we can see whether I’d be a good fit for your project.
I’ll usually need to get a detailed brief from you. These days that is usually by phone or video call, but I am also happy to meet in person.
The number of questions and the detail I’ll need will depend on the size of the project. I will let you know beforehand the kinds of information I’ll need to know to get started on your project.
As well as the actual content and timings we can discuss whether you need additional research, any regulatory requirements, whether you need meetings, presentations, help with your approval process, etc.
Maps and signposts
Once we’ve agreed to proceed, I’ll send you a proposal. This will generally cover the agreed scope, deadlines, deliverables, price, terms and conditions.
Once you sign the proposal, I can book the project in.
For large jobs, copywriters generally ask for a percentage of the project fee as an instalment.
Setting out
Once we’ve confirmed the brief, I will get to work.
For most projects I will send you an outline draft to approve first, so you can confirm the overall direction.
Are we on track?
After that I will send you the full draft to review, according to the project timeline.
My proposal generally allows for two rounds of revisions.
It’s usually more cost-effective for you to co-ordinate the revisions and send me one consolidated version with the feedback.
Don’t worry, I’m used to working with very complex approval processes, so I am happy to negotiate a plan to suit your needs.
I’m also an editor and I am not afraid of the red pen, so don’t hold back if there’s anything you’re concerned about or feel isn’t quite working. I’m not going to be happy unless you’re happy to put your name to the final version.
Conclusion
Once we’ve settled the final version and the final invoice, copyright transfers to you and the content is all yours.
How can I help?
If you need help with your professional marketing content, thought leadership or website copy, it can be hard to find someone who understands the complexities of your professional content and how important it is that you get it just right.
I'm an experienced professional content and copywriter. I have degrees in law and communications and experience in government, law firms, medico-legal advisers and not-for-profits.
You can trust me with your words and your professional presentation.