Content and copy writing for professional businesses

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Is your content working to help clients trust your expertise?

Can clients find you through your expert content?

As a professional, when your expertise is your business, selling it can feel very uncomfortable.

But if clients found you through your great ideas and came looking for you – would that make it easier to grow your business?

Of course, that does beg the question of where you would find the time to create all this great content. And do your day job. That’s where having a professional content writer can make all the difference.

I work with professionals to help them explain their subject-matter expertise clearly and in a way that resonates with clients. And I make sure they are proud to put their name to the finished product.

If you can see how a newsletter, blogs, a white paper or how-to guides could help strengthen your client relationships, but just need help getting it done, we should talk.

A bit about me

I’m Catherine. I’m an experienced legal writer, editor, publisher and content marketer.

I’m based in Wollongong on the NSW South Coast and after many years of the Wollongong-Sydney train commute, have recently started working as a freelance content writer with clients in Australia and all over the world.

My professional, consulting and academic clients draw on my  two decades’ experience writing and editing for government, large law, legal publishers and not-for-profits.

I appreciate the complexities of your content and how important it is you get it just right.

You can trust me with your words and your professional presentation.

Catherine Hughes professional content writer

From concept to publication, I can guide you through all the steps
in writing engaging content

Content writing

Sometimes it’s a struggle just to get the words down.

If you’re tired of staring at a blank page, I can help you turn your expertise into articles, blogs, white papers or guides that will show your clients just why they should come to you.

SEO-copywriting

SEO website content

Do you need help to make sure clients can find you online? Or perhaps your content just isn’t working to bring in the clients.

Talk to me about writing clear, targeted web content your clients – and search engines –
will love.

editing-and-proofreading

Editing & proofreading

Once you have the words written, you might need help polishing them into client-focused content.

Whether you need a complete revision to a copy edit or proofread – I will help you present your words at their best.

Content strategy

Sometimes it is hard to know where to start.

That’s fine. We can talk about what you’re trying to achieve and who you need to reach. We can work out the best place to start, and put together a content plan to help get you there.

Hear from my clients

Catherine really understood the importance of finding the right words to tell my story in the way I want it told.

My website was static and hadn’t been updated for years. As I returned to my consultancy business, I needed to refresh the way I presented myself to potential clients, and to update the content on my site. It was important to me also to maintain the professional profile I had built – particularly with my government clients.

Catherine guided me through an exercise to help clarify my USP. She worked with me to consider my potential clients’ needs and perspectives so I can make it easy for them to find and engage me.

Hazel Storey

Principal, The Storey Agency

Thank goodness I got in touch with Catherine.

I am so grateful for Catherine’s efforts in proofreading my PhD thesis. She really went above and beyond. Her proofreading was an important step in the process of finalising my thesis. She provided detailed and thoughtful comments and helped me to focus on issues I wasn’t paying enough attention to. It was wonderful working with her.

Carla Rocavert

PhD Candidate, University of Tasmania

Catherine easily understood the brief and completed some exceptional writing.

I asked Catherine for some help on a long-term project. She stepped in, easily understood the brief and completed some exceptional writing for the site. She was happy to suggest ideas and was a breeze to work with. I look forward to working with Catherine again!

Caitlin Wright

Copywriter, Caitlin Wright