Content and copy writing for professional businesses

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Could engaging content help clients trust your expertise?

Can prospective clients find you through your expert content?

As a professional, when your expertise is your business, selling it can feel very uncomfortable.

But if clients found you through your great ideas and came looking for you – would that make it easier to grow your business?

Of course, that does beg the question of where you would find the time to create all this great content. And do your day job. That’s where having a professional content writer can make all the difference.

I work with professionals to help them explain their subject-matter expertise clearly and in a way that resonates with clients. And I make sure they are proud to put their name to the finished product.

If you can see how a newsletter, blogs, a white paper or how-to guides could help strengthen your client relationships, but just need help getting it done, we should talk.

A bit about me

I’m Catherine. I’m an experienced legal writer, editor, publisher and content marketer.

I’m based on the beautiful NSW Central  Coast.  A few years ago I exchanged in-house roles and the Sydney train commute for freelance life – and I haven’t looked back.

These days I work  with clients in Australia and all over the world. My professional, consulting and academic clients draw on my  two decades of experience writing and editing for government, large law, legal publishers and not-for-profits.

I appreciate the complexities of your content and how important it is you get it just right.

You can trust me with your words and your professional presentation.

Catherine Hughes professional content and copywriter

From concept to publication, I can guide you through all the steps
in writing engaging content

Content writing

Sometimes it’s a struggle just to get the words down.

If you’re tired of staring at a blank page, I can help you turn your expertise into articles, blogs, white papers or guides that will show your clients just why they should come to you.

SEO-copywriting

SEO website content

Do you need help to make sure clients can find you online? Or perhaps your content just isn’t working to bring in the clients.

Talk to me about writing clear, targeted web content that your clients – and search engines –
will love.

editing-and-proofreading

Editing & proofreading

Once you have the words written, you might need help polishing them into client-focused content.

Whether you need a complete revision to a copy edit or proofread – I will help you present your words at their best.

Content strategy

Sometimes it is hard to know where to start.

That’s fine. We can talk about what you’re trying to achieve and who you need to reach. We can work out the best place to start, and put together a content plan to help get you there.

In my clients’ own words

Catherine helped me find my voice for my website.

She took the time to understand what was important to me and the message and value I wanted to convey to my clients.

 Her suggestions and amendments reflected what I am passionate about. Her ability to distil the information and provide a clear structure brought clarity and flow to the content. She has been amazing in finding the gold nuggets in my ideas –  polishing and bringing them to the top.

Now, when I read through the site, I truly feel that it reflects what I want to say. Thank you Catherine.

Sonja Beckerhoff

Wellbeing and mindset coach, Adventure Yourself

Thank goodness I got in touch with Catherine.

I am so grateful for Catherine’s efforts in proofreading my PhD thesis. She really went above and beyond. Her proofreading was an important step in the process of finalising my thesis. She provided detailed and thoughtful comments and helped me to focus on issues I wasn’t paying enough attention to. It was wonderful working with her.

Carla Rocavert

PhD Candidate, University of Tasmania

Catherine easily understood the brief and completed some exceptional writing.

I asked Catherine for some help on a long-term project. She stepped in, easily understood the brief and completed some exceptional writing for the site. She was happy to suggest ideas and was a breeze to work with. I look forward to working with Catherine again!

Caitlin Wright

Copywriter, Caitlin Wright

I work with professional and business clients who need to get their words just right

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