Content and copy writing for professional businesses
Engaging content that helps your clients trust your expertise.
Can clients find you through your expert content?
As a professional, when your expertise is your business, selling it can feel very uncomfortable. But if clients found you through your great ideas and helpful content, the process would feel easier.
That is where I come in.
You get to do the brain dump and leave it to me to turn it into structured, coherent, useful information for your clients.
If you can see how a newsletter, blogs, a white paper or how-to guides could help strengthen your client relationships, but just need help getting it done, we should talk.
From plan to published, I can guide you through all the
steps in writing engaging content
Content Writing
It can be a struggle to find time to write. Harder still to distil years of experience to catch readers’ attention.
When you just need to get writing off your to-do list, I can help turn your expertise into blogs, white papers or guides to show clients just why they should come to you.
VIEW CONTENT WRITING
Legal Writing
Legal training makes us great at working out what the law says. But legal content needs to distil that into what it means for clients.
I help uncover your clients’ questions—so we can give them the information they need, without losing the nuance.
VIEW LEGAL WRITING
SEO Content
Do you need help to make sure clients can find you online? Or to establish your authority and be recommended by AI search.
Talk to me about writing clear, targeted web content that your clients—and search engines—will love.
VIEW SEO CONTENT
Brand Voice
Can you describe your voice so a writer gets it every time?
Let me help you plot your writing style. With objective metrics so you avoid the endless edits while everyone argues what ‘warm and professional’ sounds like.
VIEW BRAND VOICE
Content Strategy
Sometimes it is hard to know where to start.
That’s fine. We can talk about what you’re trying to achieve and who you need to reach. I can help you figure out the best place to start, and we can work out a content plan to help get you there.
VIEW CONTENT STRATEGY
Editing & Proofreading
Once you have the words written, you might need help polishing them into client-focused content.
Whether you need a complete revision, a copy edit or proofread, I will help you present your words at their best.
VIEW EDITING & PROOFREADING
A bit about me
I’m Catherine. I’m an experienced legal writer, publisher, content marketer and brand voice specialist. I have been explaining complex and nuanced ideas simply and clearly for all my professional life.
I’m based on the Central Coast of NSW. A few years ago, I exchanged in-house roles and the Sydney train commute for freelance life. And I haven’t looked back.
These days I with clients in Australia and all over the world.
My clients come from professional, consulting and academic backgrounds. They draw on my two decades of experience writing and editing for government, corporate law firms, legal publishers and not-for-profits.
I appreciate that your content is complex and nuanced.
And how important it is you get it just right.
You can trust me with your words and your professional presentation.
My work
Portfolio
Read some samples of my published work, from whitepapers and academic articles to travel blogs.
Amazing Clients
Client Testimonials
“Catherine helped me find my voice for my website”
"She took the time to understand what was important to me and the message and value I wanted to convey to my clients.
Her suggestions and amendments reflected what I am passionate about. Her ability to distil the information and provide a clear structure brought clarity and flow to the content. She has been amazing in finding the gold nuggets in my ideas – polishing and bringing them to the top.
Now, when I read through the site, I truly feel that it reflects what I want to say. Thank you Catherine."
Sonja Beckerhoff
Coach, Adventure Yourself
“Catherine easily understood the brief and completed some exceptional writing.”
"I asked Catherine for some help on a long-term project. She stepped in, easily understood the brief and completed some exceptional writing for the site.
She was happy to suggest ideas and was a breeze to work with. I look forward to working with Catherine again!"
Caitlin Wright
Copywriter, Caitlin Wright
From the Blog
Brand Voice
If you want to sound professional ditch the buzzwords
Seven reasons to ditch the buzzwords if you want your copy to sound professional. And responding when someone says a clear conversational tone isn’t professional enough.