SEO content and copy

Add SEO expertise to your website content writing

And help make sure your content answers your clients’ questions

I confess I had thought search engine optimisation involved all kinds of arcane tricks. So I was delighted to discover that what Google loves is clear, targeted copy that answers readers’ questions and keeps them engaged.

And the process of keyword research means you have to understand what your clients are searching for and what questions they might have about your services or products.

Then you need to write the content that answers those questions.

As more business is being conducted remotely, many of us do need to make sure we can be easily searched online. But even if you rely largely on word of mouth and your website is mostly to refer clients to, you can benefit from better SEO.

If you understand the questions clients are asking, you can make sure your website content is perfectly targeted to give them the information they are searching for.


Catherine really understood the importance of finding the right words to tell my story in the way I want it told.

My website was static and hadn’t been updated for years. As I returned to my consultancy business, I needed to refresh the way I presented myself to potential clients, and to update the content on my site. It was important to me also to maintain the professional profile I had built – particularly with my government clients.

Catherine guided me through an exercise to help clarify my USP. She worked with me to consider my potential clients’ needs and perspectives so I can make it easy for them to find and engage me.

Hazel Storey

Principal, The Storey Agency

Catherine easily understood the brief and completed some exceptional writing for the site.

I asked Catherine for some help on a long-term project. She stepped in, easily understood the brief and completed some exceptional writing for the site. She was happy to suggest ideas and was a breeze to work with. I look forward to working with Catherine again!

Caitlin Wright

Copywriter, Caitlin Wright

Catherine helped me find my voice for my website.

She took the time to understand what was important to me and the message and value I wanted to convey to my clients.

 Her suggestions and amendments reflected what I am passionate about. Her ability to distil the information and provide a clear structure brought clarity and flow to the content. She has been amazing in finding the gold nuggets in my ideas –  polishing and bringing them to the top.

Now, when I read through the site, I truly feel that it reflects what I want to say. Thank you Catherine.

Sonja Beckerhoff

Wellbeing and mindset coach, Adventure Yourself

Catherine’s copy and setting the tone really was important to the whole exercise of building our new law firm website.

Once I got that in my head, I was able to really narrow in on what I wanted to say. I believe we ended up with some very useful, distinct copy for our new law firm and some really tight messaging.

Richard Brockett

Principal, Quad Legal

How can I help?

If you need help with your professional marketing content, thought leadership or website copy, it can be hard to find someone who understands the complexities of your professional content and how important it is that you get it just right. I'm an experienced professional content and copywriter. I have degrees in law and communications and experience in government, law firms, medico-legal advisers and not-for-profits. You can trust me with your words and your professional presentation.