SEO content and copy
Add SEO expertise to your website content writing
To help make sure your content answers your clients’ questions
I confess I had thought search engine optimisation involved all kinds of arcane tricks. So I was delighted to discover that what Google loves is clear, targeted copy that answers readers’ questions and keeps them engaged.
And the process of keyword research means you have to understand what your clients are searching for and what questions they might have about your services or products.
Then you need to write the content that answers those questions.
As more business is being conducted remotely, many of us do need to make sure we can be easily searched online. But even if you rely largely on word of mouth and your website is mostly to refer clients to, you can benefit from better SEO.
If you understand the questions clients are asking, you can make sure your website content is perfectly targeted to give them the information they are searching for.
Catherine really understood the importance of finding the right words to tell my story in the way I want it told.
My website was static and hadn’t been updated for years. As I returned to my consultancy business, I needed to refresh the way I presented myself to potential clients, and to update the content on my site. It was important to me also to maintain the professional profile I had built – particularly with my government clients.
Catherine guided me through an exercise to help clarify my USP. She worked with me to consider my potential clients’ needs and perspectives so I can make it easy for them to find and engage me.
Catherine easily understood the brief and completed some exceptional writing for the site.
I asked Catherine for some help on a long-term project. She stepped in, easily understood the brief and completed some exceptional writing for the site. She was happy to suggest ideas and was a breeze to work with. I look forward to working with Catherine again!