Content strategy

Do you have a clear content strategy?

Or do you need help working out where to start?

You might be feeling overwhelmed by the options? Or exhausted just thinking about how many blog posts you need to write?

That’s fine. We can talk about what you’re trying to achieve, figure out the best place to start and work out a content plan to get you there.

You might have an idea about a white paper, or that you should start a blog or a newsletter. Maybe you’ve been told you need one, or your competitors have one. But if you’re not sure who you are trying to reach, what their values, interests and pain points are, or how you want to connect with them, you risk just making noise. And there’s a lot of noise out there to cut through. According to recent estimates over 5.75 million blog posts are published on the internet every day.

Having a strategy is one of the key differentiators of business who are successful in using content to build audiences, according to the Content Marketing Institute’s research year on year.

And strategy needn’t be a big thing – just a clear idea of who you are talking to and what you are trying to achieve.